The
Book
Of
Negroes

Overview

Adapted from Lawrence Hill's acclaimed novel, The Book of Negroes mini-series premiered on CBC in Canada and on BET in the United States for Black History Month.

To drive audience awareness and engagement, Secret Location developed a narrative driven web experience profiling each show character's biography and bringing them to life to deliver monologues of their past directly to the audience. The project encompassed all aspects of digital starting from the web and extending to a mobile companion app. Our team managed to deliver visually stunning work that gracefully suited the significance and sensitivity of the subject matter. In partnership with TD Canada Trust, the app reached iTune's App Store and made the "must-have" app list of 2014.

I carried two roles during this six-month project: Developer and Analytics Manager. Building an adaptive website, my responsibility was to deliver the mobile build comprised of two phases of deployment that time released content furthering the narrative of the show in sequence with the six-part broadcast release. The challenge was to ensure the best web experience on mobile while pushing the boundaries of interaction and motion. I am proud to say that my part on this project won an FWA award for my team. My second role required me to setup Analytics to track the performance of two websites (Desktop, Mobile) and two apps (Android, iOS) with daily reports sent to our clients and partners.

Quick Links
  Reel
  Website (CAN)
  Website (USA)
  FWA (mobile)

The Book of Negroes

Developer & Analytics Manager

The Book of Negroes

WEBSITE & APP

Media property of Secret Location (for display only).

TEAM

Mark Rozeluk  (Creative Director)

Kathryn Rawson  (Producer)

Ashley Choi  (Art Director)

Steven Bosco  (Motionographer)

Erin Ackerman  (Designer)

Joanna Ong (Lead Developer)

Justin Pan (Developer & Analytics Manager)

Sarah Nason (iOS Developer)

CLIENTS

CBC  (TV)

BET  (TV)

TECHNOLOGY

Jade

SASS

JQUERY

Javascript

Gulp

Git

Photoshop

Google Analytics

PORTFOLIO

Click below to view a sample of the work I've recently contributed to.