THINKJUSTIN.com

Resume

Iā€™m a product strategist and manager based in Toronto with over 10 years of experience innovating digital experiences for a wide range of clients and users across many different mediums.

Iā€™m motivated by the challenge of producing new experiences; learning and overcoming the difficulties to achieve something great together. Iā€™m less motivated to chase titles and awards.

My speciality is playing with abstract ideas and transforming them into reality for people to experience.

šŸ‘©šŸ»ā€šŸ’» Work experience

Digital Analyst

Best Buy, Canada ā€“ (2020)

Embedded into two product technology teams at Best Buy Canada:

  • Web Checkout
  • Attach Recommendations.

    • Accountable for:

  • Influencing and guiding the product roadmap through data and analysis
  • AB testing product features
  • Socializing, enabling, and educating web analytics throughout the organization
  • Adobe Analytics

    • Product Manager / Developer

    Mission Inc., Canada ā€“ (2018-2020)

    Bringing ideas to life from pitch decks ā†’ to prototypes ā†’ product beta ā†’ public launch.

    Accountable for:

  • Product roadmap
  • Managing a small team to deliver big results
  • Front-end development of product (Angular 2, .NET framework, CSS)
  • Development of custom emails (HTML5, CSHTML)
  • Social marketing campaigns (Facebook and Instagram)
  • Development of marketing website (Wordpress)
  • Analytics tracking

    • Consultant / Business Analyst

    Relevance Collective, Canada ā€“ (2017-2018)

    Providing expertise and strategic alignment across multifunctional teams to guide clients with digital transformations on products, services, brand, user experience, and marketing. I bring together data, user-centric design, and digital strategy to deliver new marketing and product initiatives relevant to the modern consumer.

    Accountable for:

  • Consulting and providing digital solutions for MD Financial
  • UX Design, Journey Mapping, Ecosystem Analysis, Stakeholder Interviews, Client Workshops

    • Front-End Developer

    Pilot Coffee Roasters, Canada ā€“ (2018-2019)

    Customization and troubleshooting front-end development while transitioning client from Shopify to BigCommerce platform.

    Media Insights Manager

    Saatchi & Saatchi, Canada ā€“ (2017)

    Reporting directly to the EVP of Media, I am the bridge between each media department (Search, Broadcast, Print, OOH, and Social) for a better understanding of marketing spend, reach/frequency, targeting, and conversion. My goal is to connect multiple data points to build a full funnel perspective from traditional and digital media to foot traffic and automotive sales.

    Responsible for:

  • Optimization of Facebook Ad trafficking (process, strategy, planning, targeting, conversion pixels, spend, split testing, reporting)
  • 60% decrease in Ad spend while increasing engagement by 72% and maintaining CTR at 0.7% from Q1 to Q2 for Toyota.ca
  • Implementation of an omni-channel analytics framework
  • Segmentation and targeting research and analysis from strategy to execution
  • Vendor and partner management

    • Strategist & Insights Analyst

    Saatchi & Saatchi, Canada ā€“ (2016-2017)

    Nationwide relaunch of brand website, Toyota.ca (November 2016)

    Responsible for:

  • Manage tracking, conversion, and automation of monthly reporting with Google Analytics, Facebook Analytics, and Supermetrics

    • Digital Strategy & Analytics Manager

    Secret Location / Entertainment One, Canada ā€“ (2014-2015)

    Implementation, tracking, reporting, and research of all studio projects ranging from websites to apps to interactive games.

    Interactive Developer

    Secret Location, Canada ā€“ (2013-2015)

    Award winning front-end mobile developer creating bespoke interactive web experiences for top media corporations (CBC, BET, YTV, NBC, CORUS).

  • Canadian Screen Award: 2016 Best Cross-Platform Project Fiction
  • FWA Mobile Site of The Day Winner (March 7th, 2015)
  • FWA Mobile Site of The Day Winner (September 7th, 2014)

    • Development QC

    Ubisoft, Canada ā€“ (2013)

  • Splinter Cell Blacklist

    • QA Technician / Level Designer

    Glu Mobile, Canada ā€“ (2011-13)

  • Zombies Ate My Friends
  • Campers!
  • Stardom: Hollywood
  • Stardom: The A-List,

    • šŸ“š Education & Certifications

  • IBM Blockchain Essentials, IBM 2018
  • Business Metrics for Data-Driven Companies, Coursera Course Certificates 2015
  • Entrepreneurship 101, MaRS Discovery District 2015
  • Graduate Certificate in Digital Design and Production, George Brown College 2011
  • Bachelor's of Arts, Philosophy & Anthropology, McGill University 2008

    • ā† Go home